From acquisition to retention : a single case study exploring the adaptation of customer value propositions in a subscription business
Year of publication: |
2024
|
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Authors: | Elgeti, Laura ; Kleinaltenkamp, Michael ; Prohl-Schwenke, Katharina ; Pollicino, Gianluca |
Published in: |
Journal of service management research : SMR. - Baden-Baden : Nomos, ISSN 2942-3392, ZDB-ID 2909115-9. - Vol. 8.2024, 1, p. 13-28
|
Subject: | B2B | subscription-based markets | customer value proposition | value in use | renewals | case study | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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