From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Sara Rosengren
| Year of publication: |
2016
|
|---|---|
| Authors: | Rosengren, Sara |
| Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 3-18
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473385