From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Claude Chailan
| Year of publication: |
2010
|
|---|---|
| Authors: | Chailan, Claude |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 1/2, p. 74-89
|
| Subject: | Oréal | Marketingmanagement | Marketing management | Produktmanagement | Product management | Strategische Allianz | Strategic alliance | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979643