From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?
| Year of publication: |
2012
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|---|---|
| Authors: | Lorenzon, Kristian ; Russell, Cristel Antonia |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 1 (1.2.), p. 55-68
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