From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling
Year of publication: |
2013
|
---|---|
Authors: | Mennecke, Brian E. ; Peters, Anicia |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 56.2013, 3, p. 387-397
|
Publisher: |
Elsevier |
Subject: | Avatars | Biometrics | Facial recognition | Marketing | Privacy | Digital signage | Mavatars |
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