From bottom line to consumers' mind : the framing effects of accounting information
Yan Tian; Hui Zhou
| Year of publication: |
2015
|
|---|---|
| Authors: | Tian, Yan ; Zhou, Hui |
| Published in: |
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting. - Amsterdam : Elsevier, ISSN 0361-3682, ZDB-ID 83016-1. - Vol. 43.2015, p. 56-66
|
| Subject: | Generika | Generic drugs | Markenartikel | Brand | Konsumentenpräferenzen | Consumer preferences | Betriebliche Kennzahl | Financial ratio | Öffentlichkeitsarbeit | Public relations | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011311568