From business intelligence to competitive intelligence : inferring competitive measures using augmented site-centric data
Year of publication: |
2012
|
---|---|
Authors: | Zheng, Zhiqiang ; Fader, Peter ; Padmanabhan, Balaji |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 3/1/2, p. 698-720
|
Subject: | Betriebliches Informationssystem | Business intelligence system | Wettbewerbsanalyse | Competitive analysis | Marktforschung | Market research | Marktanteil | Market share | Wahrscheinlichkeitsrechnung | Probability theory |
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