From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Cleo Schyvinck and Annick Willem
| Year of publication: |
2019
|
|---|---|
| Authors: | Schyvinck, Cleo ; Willem, Annick |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 1, p. 58-79
|
| Subject: | Cause-related marketing | corporate social responsibility | implementation | marketing | strategy | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2018.1563625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177377