From channel integration to platform integration : capabilities required in hospitality
Varqa Shamsi Bahar, Suvi Nenonen, Richard Granville Starr Jr.
| Year of publication: |
2021
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|---|---|
| Authors: | Bahar, Varqa Shamsi ; Nenonen, Suvi ; Starr, Richard G., Jr. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 94.2021, p. 19-40
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| Subject: | Channel integration | Grounded theory | Network effects | Platform integration | Resource alignment | Two-sided platforms | Netzwerkökonomik | Network economics | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Grounded Theory | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513126