From customer understanding to strategy innovation : practical tools to establish competitive positioning
Cliff Bowman and Richard Schoenberg
| Year of publication: |
2008
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|---|---|
| Authors: | Bowman, Cliff ; Schoenberg, Richard |
| Published in: |
Strategy, innovation, and change : challenges for management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-923990-0. - 2008, p. 38-56
|
| Subject: | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003714471