From E-Channel to Channel Mix and Channel Integration
| Year of publication: |
2005
|
|---|---|
| Authors: | Wikström, Solveig |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 21.2005, 7-8, p. 725-754
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