From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management
| Year of publication: |
1998
|
|---|---|
| Authors: | Madhavan, Ravindranath ; Grover, Rajiv |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 4, p. 1-12
|