"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Year of publication: |
2024
|
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Authors: | Luo, Jieqiong ; Yoo, Je Eun ; Park, Jeong Eun |
Subject: | communication sentiments | consumer forgiveness | sales communication | self-construal | Service recovery | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Emotion | Beschwerdemanagement | Complaint management | Verkaufspersonal | Salespeople | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology | Interne Kommunikation | Internal communication |
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