From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Adriane B. Randolph, Janée N. Burkhalter
| Year of publication: |
July-December 2016
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| Authors: | Randolph, Adriane B. ; Burkhalter, Janée N. |
| Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3591, ZDB-ID 2578048-7. - Vol. 7.2016, 2, p. 32-49
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| Subject: | Business Intelligence | Decision-Making | Decision Neuroscience | Electroencephalography | Individual Characteristics | Informational Systems | Media Consumption | Neuroeconomics | Neuromarketing | NeuroIS | Neuroökonomie | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Persönlichkeitspsychologie | Personality psychology | Management-Informationssystem | Management information system | Betriebliches Informationssystem | Business intelligence system | Mediennutzung | Media usage | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJBIR.2016070103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645769