From hybrid TV towards transmedia : recent marketing advances of the New Media developments
Year of publication: |
2013
|
---|---|
Authors: | Hsu, Wen-yi ; Shih, Stone |
Published in: | |
Publisher: |
[Florence : ITS] |
Subject: | complementary resources | Hybrid Broadcast Broadband Television (HBBTV) | resource-based theory of strategic alliances | The HwaCom Systems | Inc. | transmedia storytelling (TS) | Strategische Allianz | Strategic alliance | Ressourcenorientierter Ansatz | Resource-based view | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Rundfunk | Broadcast |
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