From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative

Luke R. Potwarka, Ryan Snelgrove, David Drewery, Jordan Bakhsh, Laura Wood

Year of publication:	2020
Authors:	Potwarka, Luke R. ; Snelgrove, Ryan ; Drewery, David ; Bakhsh, Jordan ; Wood, Laura
Published in:	Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 2, p. 302-314
Subject:	Demonstration effect \| Event leverage \| Field experiment \| Sport events \| Sport participation \| Trickle-down effect \| Sportveranstaltung \| Sport event \| Event-Marketing \| Event marketing \| Feldforschung \| Field research \| Großveranstaltung \| Big event \| Sport \| Sports \| Konsumentenverhalten \| Consumer behaviour

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