From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Alejandra Marin, Atul Parvatiyar, Ronald K. Mitchell, and Dino Villegas
| Year of publication: |
2023
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| Authors: | Marin, Alejandra ; Parvatiyar, Atul ; Mitchell, Ronald K. ; Villegas, Dino |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 3, p. 226-246
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| Subject: | entrepreneurial marketing | entrepreneurial expertise | lab-to-market | stage-gate process | research commercialization | new technology marketing | capstone project for STEM MBA | Entrepreneurship | Entrepreneurship approach | Marketing | Betriebswirtschaftsstudium | Graduate business education | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Projektmanagement | Project management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753231185415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014580249