From likes to loyalty : exploring the impact of influencer credibility on purchase intentions in TikTok
Juan Miguel Alcántara-Pilar, María Eugenia Rodriguez-López, Zoran Kalinić, Francisco Liébana-Cabanillas
| Year of publication: |
2024
|
|---|---|
| Authors: | Alcántara-Pilar, Juan Miguel ; Rodriguez-López, María Eugenia ; Kalinić, Zoran ; Liébana-Cabanillas, Francisco |
| Subject: | Commitment-trust theory | Influencer marketing | SOR model | TikTok | Konsumentenverhalten | Consumer behaviour | Influencer | Beziehungsmarketing | Relationship marketing | Marketing | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103709 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084902