From offline to online : understanding users' switching intentions from traditional wealth management services to mobile wealth management applications
Year of publication: |
2023
|
---|---|
Authors: | Lee, Jung-Chieh ; Wang, Jing |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 2, p. 369-394
|
Subject: | Financial services | Fintech | Mobile wealth management | Push-pull-mooring (PPM) framework | Switching intention | Finanzdienstleistung | Vermögensverwaltung | Asset management | Private Banking | Private banking | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Finanztechnologie | Financial technology |
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