From one segment to a segment of one : the evolution of market segmentation theory

Kaisa Snellman

Year of publication:	Feb 2000 ; [Elektronische Ressource]
Other Persons:	Snellman, Kaisa (contributor)
Institutions:	Svenska Handelshögskolan <Helsinki> (contributor)
Publisher:	Helsingfors : Svenska Handelshögskolan
Subject:	Marktsegmentierung \| Market segmentation \| Theorie \| Theory

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