From physical weight to psychological significance : the contribution of semantic activations

Meng Zhang; Xiuping Li

Year of publication:	2012
Authors:	Zhang, Meng ; Li, Xiuping
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 6, p. 1063-1075
Subject:	Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Maßeinheit \| Unit of measurement \| Asien \| Asia

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