From pioneering orientation to new product performance through competitive tactics in SMEs
Pedro M. García-Villaverde, gloria Parra-Requena, María J. Ruiz-Ortega
| Year of publication: |
October-December 2017
|
|---|---|
| Authors: | García-Villaverde, Pedro M. ; Parra-Requena, Gloria ; Ruiz-Ortega, María J. |
| Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 20.2017, 4, p. 275-290
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| Subject: | New product performance | Pioneering orientation | Competitive tactics | Entry timing | First mover advantages | Markteintritt | Market entry | Produktentwicklung | New product development | KMU | SME | Wettbewerbsstrategie | Competitive strategy | Innovation | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.brq.2017.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751013