From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Sann Ryu
| Year of publication: |
2024
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|---|---|
| Authors: | Ryu, Sann |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 4, p. 709-730
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| Subject: | Brand credibility | Cause-related marketing | Centrality of visual product aesthetics | Image resolution | Instagram engagement | Processing fluency | Visual complexity | Cause-Related Marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Firmenimage | Corporate reputation | Social Web | Social web | Marketingmanagement | Marketing management | Ästhetik | Aesthetics | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2023-0262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062847