From products to services : insight and experience from companies which have embraced the service economy
Laurie Young
| Year of publication: |
2008
|
|---|---|
| Authors: | Young, Laurie |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Produzierendes Gewerbe | Produktpolitik | Dienstleistung | Unternehmensentwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 353 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-02668-7 ; 0-470-02668-5 |
| Classification: | Produzierendes Gewerbe ; Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004901668