From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Ross D. Petty
Year of publication: |
2013
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Authors: | Petty, Ross D. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 5.2013, 1, p. 10-26
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