From research to purchase : an empirical analysis of research-shopping behaviour in the insurance sector
Stefan Mau; Irena Pletikosa Cvijikj; Joël Wagner
| Year of publication: |
2015
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|---|---|
| Authors: | Mau, Stefan ; Pletikosa Cvijikj, Irena ; Wagner, Joël |
| Published in: |
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.. - Berlin : Duncker & Humblot, ISSN 0044-2585, ZDB-ID 200636-4. - Vol. 104.2015, 5, p. 573-593
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| Subject: | Non-life insurance | Multichannel distribution | Research-shopping | Empirical analysis | Multikanalvertrieb | Multichannel strategy | Kundenbindung | Customer retention | Empirische Methode | Empirical method | Versicherung | Insurance |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408474