From resistance to acceptance : role of moderating and mediating variables in intention to use mobile payment services
Shalini Srivastava, Nidhi Singh
| Year of publication: |
2020
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|---|---|
| Authors: | Srivastava, Shalini ; Singh, Nidhi |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 4, p. 377-402
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| Subject: | mobile payment | media usage | perceived value | word-of-mouth | WOM | subjective norms | intention to use | ItoU | Elektronisches Zahlungsmittel | Electronic payment | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Virales Marketing | Viral marketing | Mediennutzung | Media usage | Bargeldloser Zahlungsverkehr | Noncash payments | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.114035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012534245