From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Year of publication: |
2021
|
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Authors: | Urbonavicius, Sigitas ; Degutis, Mindaugas ; Zimaitis, Ignas ; Kaduskeviciute, Vaida ; Skare, Vatroslav |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 76-85
|
Subject: | Online marketing | Paranoia | Social exchange theory | Trust | Willingness to disclose data | Social Web | Social web | Online-Handel | Online retailing | Austauschtheorie | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence | Soziales Netzwerk | Social network | Electronic Commerce | E-commerce | Datenschutz | Data protection |
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