From solicitation to search : a study of monitoring costs as a driver of donor giving behavior in online portal websites
Clarence Wardell and Shena R. Ashley
| Year of publication: |
2011
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|---|---|
| Authors: | Wardell, Clarence ; Ashley, Shena R. |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810X. - Vol. 16.2011, 4, p. 409-420
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.436 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010076348