From spending to understanding: Analyzing customers by their spending behavior
| Year of publication: |
2009
|
|---|---|
| Authors: | Otto, Philipp E. ; Davies, Greg B. ; Chater, Nick ; Stott, Henry |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 1, p. 10-18
|