From strategy to tactics: Building, implementing, and managing brand equity in business markets
| Year of publication: |
2010
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|---|---|
| Authors: | Lindgreen, Adam ; Beverland, Michael B. ; Farrelly, Francis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 8, p. 1223-1226
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