From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Paul T. M. Ingenbleek
| Year of publication: |
2014
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|---|---|
| Authors: | Ingenbleek, Paul T. M. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 2, p. 199-212
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| Subject: | subsistence marketplaces | development | marketing theory | transformative marketing research | market orientation | sustainability | emerging markets | macromarketing | Marketingtheorie | Marketing theory | Marktforschung | Market research | Subsistenzwirtschaft | Subsistence economy | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Entwicklungsländer | Developing countries | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380639