From the periphery to the core : as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
David C. Edelman
| Year of publication: |
2007
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|---|---|
| Authors: | Edelman, David C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 2, p. 130-134
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| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611418