From the Student Perspective: Why Enroll in an Introductory Marketing Course?
| Year of publication: |
1997
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|---|---|
| Authors: | Juric, Biljana ; Todd, Sarah ; Henry, James |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1997, SPRIN, p. 65-76
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