From the tool to the virtuality: motivation and styles of Internet users: the example of seniors
Michelle Bergadaà; Mohamed Jamil Hebali
| Year of publication: |
2002
|
|---|---|
| Authors: | Bergadaà, Michelle ; Hebali, Mohamed Jamil |
| Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 41-69
|
| Subject: | Internet | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Motivation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002403320