From transactions to transformations : exploring transformative food retailing
Hannu Saarijärvi, Leigh Sparks, Elina Närvänen, Maijaliisa Erkkola, Mikael Fogelholm and Jaakko Nevalainen
| Year of publication: |
2024
|
|---|---|
| Authors: | Saarijärvi, Hannu ; Sparks, Leigh ; Närvänen, Elina ; Erkkola, Maijaliisa ; Fogelholm, Mikael ; Nevalainen, Jaakko |
| Subject: | customer experience | gamification | retail digitalisation | reverse use of customer data | Transformative food retailing | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2023.2213423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014558995