From ugly to attractive : leveraging anthropomorphism to increase demand for irregular-appearing produce
Kacy Kim, Yuhosua Ryoo, Danae Manika, Nathan Yoon, Sukki Yoon
| Year of publication: |
2024
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|---|---|
| Authors: | Kim, Kacy K. ; Ryoo, Yuhosua ; Manika, Danae ; Yoon, Nathan ; Yoon, Sukki |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 9, p. 2033-2056
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| Subject: | anthropomorphism | consumer choice | esthetic appeal | exemplar model | food waste | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Lebensmittel | Food | Abfallvermeidung | Waste prevention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075022