From understanding to managing customer value in business markets
James C. Anderson
| Year of publication: |
2004
|
|---|---|
| Authors: | Anderson, James C. |
| Published in: |
Rethinking marketing : developing a new understanding of markets. - Chichester [u.a.] : Wiley, ISBN 0-470-02147-0. - 2004, p. 137-159
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002407386