From virtual community members to C2C e-commerce buyers : trust in virtual communities and its effect on consumers’ purchase intention
Yaobin Lu; Ling Zhao; Bin Wang
| Year of publication: |
2010
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|---|---|
| Authors: | Lu, Yaobin ; Zhao, Ling ; Wang, Bin |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 9.2010, 1/6, p. 346-360
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897870