From whence it came: Understanding source effects in consumer-generated advertising
| Year of publication: |
2011
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|---|---|
| Authors: | Steyn, Peter ; Ewing, Michael T ; van Heerden, Gené ; Pitt, Leyland F ; Windisch, Lydia |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 1, p. 133-161
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