From whence it came : understanding source effects in consumer-generated advertising
Peter Steyn; Michael T. Ewing; Gené van Heerden; Leyland F. Pitt; Lydia Windisch
| Year of publication: |
2011
|
|---|---|
| Authors: | Steyn, Peter ; Ewing, Michael ; Heerden, Gené van ; Pitt, Leyland F. ; Windisch, Lydia |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 1, p. 133-160
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| Subject: | user-generated content | Social Web | Social web | Verbraucher | Consumers | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936314