From "where" to "what" : distributed representations of brand associations in the human brain
Yu-Ping Chen, Leif D. Nelson, and Ming Hsu
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Yu-Ping ; Nelson, Leif D. ; Hsu, Ming |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 453-466
|
| Subject: | consumer neuroscience | branding | brand personality | functional magnetic resonance imaging | machine learning | Markenimage | Brand image | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Künstliche Intelligenz | Artificial intelligence | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011337513