Frontiers : estimating the long-term impact of major events on consumption patterns : evidence from COVID-19

Shin Oblander, Daniel Minh McCarthy

Year of publication:	2023
Authors:	Oblander, Shin ; McCarthy, Daniel
Published in:	Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 839-852
Subject:	age-period-cohort model \| causal inference \| COVID-19 \| customer relationship management \| forecasting \| persistence \| Coronavirus \| Beziehungsmarketing \| Relationship marketing \| Wirkungsanalyse \| Impact assessment \| Kausalanalyse \| Causality analysis

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