Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Nico Neumann, Catherine E. Tucker, Timothy Whitfield
| Alternative title: | How effective is third-party consumer profiling? |
|---|---|
| Year of publication: |
2019
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| Authors: | Neumann, Nico ; Tucker, Catherine ; Whitfield, Timothy |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 6, p. 918-926
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| Subject: | digital advertising | data brokers | profiling | algorithms | machine learning | big data | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Big Data | Big data | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Algorithmus | Algorithm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012147182