Frontline employees' innovative service behavior as key to customer loyalty : insights into FLEs' resource gain spiral
Year of publication: |
March 2017
|
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Authors: | Stock-Homburg, Ruth ; Jong, Ad de ; Zacharias, Nicolas A. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 2, p. 223-245
|
Subject: | Dienstleistungsinnovation | Service innovation | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Deutschland | Germany |
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