Frustrated customers : the effect of unexpected emotional cues on yelp reviews
Year of publication: |
2021
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Authors: | Matti, Josh |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 3, p. 203-215
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Subject: | consumer behavior | loss aversion | reference-dependent preferences | Konsumentenverhalten | Consumer behaviour | Emotion | Prospect Theory | Prospect theory | Risikoaversion | Risk aversion | Experiment | Verhalten | Behaviour |
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