Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Tyler Hancock and Michael Breazeale, Frank G. Adams and Haley Hardman
| Year of publication: |
2023
|
|---|---|
| Authors: | Hancock, Tyler ; Breazeale, Michael ; Adams, Frank G. ; Hardman, Haley |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 286-304
|
| Subject: | Consumer typology | E-WOM | Firestorms | Virtual communities | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2021-3756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552957