Functional coordination within the global firm

In this article the authors present a framework that describes coordination difficulties for each of five international strategy alternatives. For each international strategy, the authors discuss the conditions that can create conflicts in managing marketing, operations, and product development. They then suggest functional coordinating mechanisms that are best suited to the particular demands of each strategy.

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Year of publication:	1995
Authors:	St. John, Caron H. ; Young, Scott T.
Published in:	International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 4.1995, 3, p. 341-354
Publisher:	Elsevier
Keywords:	Marketing Manufacturing Product Development Mechanisms Coordinating

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009212880