Functional form of connections between perceived service quality, customer satisfaction and customer loyalty in the automotive servicing industry
Year of publication: |
2015
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Authors: | Ažman, Slavko ; Gomišček, Boštjan |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 26.2015, 7/8, p. 888-904
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Subject: | quality of services | customer satisfaction | customer loyalty | functional form | non-linearity | automotive repair | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour |
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