Functional forms of the satisfaction–loyalty relationship
| Year of publication: |
2011
|
|---|---|
| Authors: | Dong, Songting ; Ding, Min ; Grewal, Rajdeep ; Zhao, Ping |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 28.2011, 1, p. 38-51
|